Posted by David Bamford on June 11, 2003 at -1:00:20 from 203.10.110.132 user David.
In Reply to: Re: branding - unpacking in SW posted by Andrew Craig-Bennett on June 10, 2003 at 10:59:52:
I think that this is not so much a case of "product placement", which had probably been unheard of, as unconcious use of brand names as a generic name. There are many instances of this all around us; in the UK, "LandRover" has become the four-wheel-drive farmer's hack, no matter who made it. In the US, "Jello" was a brand of gelatinous dessert which became the common name for the generic product.
David.