Posted by Peter H on August 21, 2005 at 16:40:55 from 86.130.132.87 user Peter_H.
In Reply to: Re: Swallow anew? posted by Jock on August 21, 2005 at 14:31:23:
. . . as Cochy and Mavis were concerned the WSM were already receiving a handsome payback in terms of free publicity, extra visitors and merchandising revenue.
Hmm - does Jock have stats for that? Eg - how many extra visitors does 'Cochy' bring in? 'Mavis' is not a correct comparison, because she is in the Museum permanently, including the vital summer months, the tourist season, when the WSM gets most of its revenue. 'New Swallow', like 'Cochy', would be absent for most of the summer. This is all a matter for commercial negotiation, and if I were the Director of the WSM I would want reassurance that a replica 'Swallow' would bring in extra visitors, over and above those who come anyway because of 'Mavis/Amazon'. I would also stipulate a minimum time per year when 'New Swallow' had to be in the Museum. However, as the boat isn't even built yet, there would be time to sort all that out.