Posted by Dave Thewlis on February 10, 2010 at 14:18:58 user dthewlis.
In Reply to: Re: Children today... posted by andyb on February 09, 2010 at 14:42:23:
One would suspect that the primary reason is "name recognition" - because the title of the book is the title of the series and the recognizable identity chunk.
Again blending threads, while the Book Title "Swallows and Amazons" could not be trademarked, the term itself could be (and has been), much I suspect as "Lord of the Rings" or "Star Wars" have been. I agree with Rob about the intent behind the act.