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1930 - probably a turning point


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Posted by John Nichols on August 09, 2020 at 08:37:23 user Mcneacail.

In Reply to: Expensive posted by John Nichols on August 09, 2020 at 08:34:04:

Roald Dahl, author of Charile and the Chocolate Factory, wrote eloquently that the 1930s was the height of chocolate development: "In music, the equivalent would be the golden age of Bach, Mozart and Beethoven. In painting, it was the equivalent of the Italian Renaissance and the advent of the Impressionism at the end of the 19th Century; in literature, Tolstoy, Balzac and Dickens."

In between the Black Shirts we had Black Magic; Berlin had Caberet and the Kit Kat club – we had our own Kit Kat of a very different kind. In 1936, when Adolf Hitler was issuing inflammatory demands of war, Aero’s marketing campaign of the same year was “don’t be angry, have a piece of chocolate,”. It’s a only pity it wasn’t translated into German and consignment of confectionary shipped to the Berghof.


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