Posted by Rob Boden on February 09, 2010 at 12:54:25 user humyar.
In Reply to: Re: Chidren today... posted by John Nichols on February 08, 2010 at 13:24:36:
To cross two threads: yes, "Swallows and Amazons" has been trademarked by the literary executors, but I don't think the trademarking was done to bring in money, but to control its use e.g. to stop someone publishing a book called "Swallows and Amazons visit Australia".
Interestingly, apparently about 20,000 copies of SA are sold each year, which means if most are sold in the UK that at least 1 in 35 people will own a copy which I think is a lot. Mind you, they could be 85 when they buy it. There are also loads of copies in circulation, and sold secondhand, plus several people may read each copy, so overall readership must be much higher.
Unfortunately, only about 20,000 copies of the remaining 11 books in total are sold each year, so the task is to get people to read these too.
But talking of SpongeBob, how is Catriona? Or is it you who watches this?