Re: "Product placements" - SUMMARY, so far...


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Posted by Ed Kiser on June 13, 2003 at 15:48:17 from 205.188.208.8 user Kisered.

In Reply to: "Product placements" - how many are there? posted by Andrew Craig-Bennett on June 08, 2003 at 22:37:06:

I did a buncha cut-n-paste from the previous entries to try to get as a summary in one place the results of numerious contributions, and came up with this collection.

Thought it might be easier to see it all this way.

An interesting concept. I suppose that this was done before the idea came to the various companies to PAY an author to mention their product to enhance its visiblity to the public customer base. It certainly is done today.

The glaring example in more modern times that first came to mind was the box of CHEERIOS sitting on the breakfast table in SUPERMAN movie just before the young Clark Kent was to leave home to seek his destiny. Great timing on his part, to be leaving his mother, now that the father had just died. But that is another issue.
That series of movies of Superman certain had many "products" glaringly obvious, with billboards being shown with ads, or ads on the sides of a bus.
Sorry, didn't want to start a Superman thread in this forum.

Ed Kiser, South Florida

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Product Names in Ransome's stories:

Squashy Hat's exotic Latin American matchbox is found.
It is not like the ones the Swallows use which have the Ark on the label
(i.e. Bryant and May!)

In SA Mother offers a packet of Force to save Susan cooking porage every day.

Father and Uncle Jim both smoke Players' Navy Cut.

Woolworths get a good plug in WDMTGTS.

Tabacalera Filipina gets a negative plug of sorts in ML - not their fault
that one of their cigars gets dropped down a petrol tank by a monkey!

There's the famous Cooper's Oxford Marmalade in ML.

Garibaldi squashed flies (by name in SW, as just "squashed flies" in others).

I'm prompted by this thread and also found "Grape Nuts"
being served for breakfast (SA, after the war).

I've inferred that Roger's favourite chocolate was Cadbury's Fruit & Nut, but I don't think Cadbury is ever named.

They also bought corn flakes when they were visiting the boatbuilder in SW, since the box was part of what they burned in sending up signals.

In PM - CH5: There were the hammocks, a three-legged stool, a Tate &
Lyle sugar case for a table,...

"Susan with pencil and paper was making a list as they dug into the three boxes that Daddy had sent down to Pin Mill from the Army and Navy Stores.".....

"four packets of cornflakes"....

"One tin of golden syrup"....

"Can I tear the paper off?" said Roger. "Good. Garibaldi. That's squashed flies...."

"...a small bottle of Bovril..."

The “Handy Billy” petrol engine in WD.

From BIG SIX, chapter 3: An old Jack Tar stove was in the middle of the floor nearly red hot, with a big black kettle singing on the top of it.

This line is found in a description of the EELMAN's living quarters that the D&G's go for a late night visit.

Correct - the Jack Tar was a brand of boat stove. Now extinct.

The Handy Billy was a Thorneycroft engine - still occasionally found in vintage River Thames launches, who pride themselves on these things. Long extinct as a sailing boat auxiliary.

GOBLIN is clearly fitted with Major Wykeham Martin's jib furling gear, since the sail rolls up on itself, though the product is not named. Still in production.

Incidentally GOBLIN is visibly flying the burgee of the Royal Cruising Club - as did NANCY BLACKETT when owned by AR - he was a member.

Any more???




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