Posted by Andrew Craig-Bennett on June 13, 2003 at 19:52:51 from 195.93.32.8 user ACB.
In Reply to: Re: Branding in literature posted by Robert Dilley on June 13, 2003 at 17:35:21:
Force is certainly a product that we now have in the house on a regular basis, undoubtedly because the SA connection caused me to seek it out. It is not a very well known breakfast cereal. So branding in literature works!