Branding in literature


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Posted by Robert Dilley on June 13, 2003 at 16:12:04 from 216.211.4.66 user rdilley.

There was quite a furore not long ago about a fairly prominent author (my aging memory suggest female and British) who accepted a handsome advance for a novel in exchange for placing some commercial product prominently in it. I am sure at least one of our above-average-intelligence TARBoarders will come up with the details.

Makes you wonder about how much AR could have made -- starting a bidding was among cereal companies, for instance, to get mentioned as breakfast. Could probably have got himself a new fully-equipped yacht every couple of years just by undertaking to put certain nautical products in favourable situations "'Thank heavens for the XYZ rolling reef system' panted John, as he scrambled back into Goblin's cockpit. 'Without it I could never have saved the boat'".

I guess we should be grateful he wrote when he did.



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